Jony ive steve jobs4/10/2023 ![]() ![]() Two of his deputies will report directly to the company’s chief operating officer, Jeff Williams, who has led the development of the Apple Watch. He studied design at Newcastle Polytechnic (now Northumbria University) in Newcastle, England, and founded his own design company called Tangerine – work that would lead him to Apple. Ive, who grew up outside London, was knighted at Buckingham Palace in 2012. In more recent years, Ive put part of his focus into designing the company’s giant spaceship-like campus, Apple Park. He had a say in it all, from the bright, rounded iMacs of the 1990s to the sleek, silver and black iPhones of today. Ive was eventually promoted to his head of design role, where he shaped the simplistic and people-friendly phones and computers for which Apple has become known. To be truly simple, you have to go really deep.” It involves digging through the depth of the complexity. “It’s not just minimalism or the absence of clutter. “Simplicity isn’t just a visual style,” Ive told Isaacson. Apple’s designs, led by Ive, have become synonymous with elegant simplicity. Ive, Isaacson wrote, is a fan of the German industrial designer Dieter Rams, who “preached the gospel of ‘less but better'”. In an interview in arch design magazine Wallpaper, former Apple Chief Design Sir Jonny Ive reminisces on advice given to him by company founder Steve Jobs. “I so identified with that motivation and was moved by his description,” Ive said. Jobs said making something with “love and care” was a fundamental component and doing so meant you were “expressing your gratitude to humanity, to the species”. The name for Ive’s new design company, LoveFrom, comes from something Jobs once told him, he said in an interview to the Financial Times, published on Thursday. “He has more operational power than anyone else at Apple except me.” He is not just a designer,” Jobs told Isaacson. And he understands that Apple is a product company. “He gets the big picture as well as the most infinitesimal details about each product. Walter Isaacson, who wrote the 2011 biography Steve Jobs, quotes him describing Ive as “wickedly intelligent in all ways”. Jobs once referred to Ive as his “spiritual partner”. ![]() The pair were known to work closely together in the decades before Jobs’s death in 2011. Jobs was in the midst of his 12-year exile at the time, and upon his return, he named Ive senior vice president of industrial design. Ive joined the company in 1992 as a young senior designer. He is often pointed to as the visionary behind what set Apple apart from its competitors – technology that didn’t just look like boxes of wires, but that was fashionable and trendy. Ive has been a fixture on Apple’s design team since the early 1990s and is known for shaping Apple’s signature rounded, stylish designs. The Cupertino, California-based company did not give an exact date for his departure. To know about Steve jobs’ secret to great focus, read the full article here:. It’s more than a practice, it’s more than a habit … it’s a really wonderful ability.” “It’s a deeply uncomfortable but really effective thing to do. “The discipline to turn your back on something you believe in passionately so you can apply yourself to what’s at hand is really remarkable,” Ive said. Jony Ive, the chief design officer at Apple, is the man Apple CEO Steve Jobs once called his spiritual partner at Apple, and on Friday, he talked with The New Yorker‘s David Remnick about. To have extreme, laser-like focus, Jobs was always willing to reject a lot of opportunities, even if they sounded great. In Jobs’ opinion, the more “no’s” the better. ![]() “He would try to help me improve my focus by asking me, ‘How many times did you say no today?’” Ive said on stage at the Vanity Fair New Establishment Summit. Nearly every day, Jobs would ask Ive the same question. Ive says he never managed to achieve the same level of focus as Jobs had but a daily exercise helped him realize how satisfying it could be to say no. When Ive remembers his friend and coworker four years after Jobs’ death, what stands out is the Apple cofounder’s ability to stay fully focused on whatever he was working on. Steve Jobs once called Apple design chief Jony Ive his “spiritual partner,” and the two execs had an incredibly close professional and personal relationship. And on the 30th anniversary of the Macintosh, for the first potentially game-changing product since the death of Steve Jobs, Apple and Jony Ive, Apple’s chief designer and Jobs’. This week we’re going to show you how Steve Jobs used it to advise his second-in-command, Jony Ive, on how to be more focused! A few weeks ago we showed you the value of saying ‘No’. ![]()
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