Panic button jewelry4/6/2023 The cookies is used to store the user consent for the cookies in the category "Necessary". This cookie is set by GDPR Cookie Consent plugin. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. They’re stylish, pair well with any outfit, and serve a greater purpose. You might think safety devices disguised as jewelry might look unappealing, but Invisawear products blend the two perfectly. The products come in various colors, such as gold, silver, and black unisex versions. Thankfully, her determination paid off, and she’s expanded her brand to include keychains, hair accessories, necklaces, fitness bands, and more. Typically, female entrepreneurs have a harder time securing investments in a male-dominated business world, but Rajia wouldn’t take no for an answer. They had set an initial target of $150,000 but far surpassed expectations and raised millions. Rajia made sure to use her electrical engineering background by working tirelessly to bring her product to market.Įven though she and Ray faced numerous obstacles in the beginning to secure funding, they ultimately persevered. Since launching the business two years ago, it’s now one of the most successful safety alarm brands. At first glance, you wouldn’t even realize it’s a panic button because of the seamless, intelligent design.Īfter some deliberation, they decided to call the company Invisawear, the first start-up to create safety devices from jewelry. By double pressing the button on the back of the jewelry, the wearer can call for assistance and notify emergency contacts. They came up with wearable technology resembling jewelry that is easily disguised and unobtrusive. That’s when she decided to collaborate with Ray Hamilton, her current business partner, to brainstorm ideas. However, she wanted to create something the user could wear on their person to make it more accessible. At first, she could only find the clunky panic buttons that older people use in case of emergencies. With this in mind, Rajia started researching the market for a more inconspicuous safety device. In the case of a car accident, a phone may not even work correctly to call for help. Not everyone keeps their phone handy, so it may take time to dig it out of a purse or bag. She realized from firsthand experience that a phone isn’t always a dependable safety device. Woman Creates Stylish Jewelry to Protect People From Assaults At that moment, she vowed to do something to support men and women if they ever felt unsafe. Thankfully, the man never caught up with her or followed her home.Įven though she’d escaped the scary situation unscathed, she could only think about all the other women who weren’t so lucky. Terrified and shaking, she returned to her car, locked the doors, and peeled out of the parking lot. She thought about calling 911 but didn’t want to waste time digging through her purse for her phone. However, when he opened the door and started getting out, she sprinted the rest of the way to her car. One of the men rolled down a window and began yelling vulgar comments, but she initially ignored him. She made it halfway to her car and noticed an SUV full of young guys start to slow down. Little did she know that her gut instinct was trying to warn her of impending danger. Rajia reassured herself that everything would be fine and that she had probably just watched too many crime shows. She didn’t want to bother anyone since her car was only a block away. The young woman thought about asking her friend to walk her back to her car but decided against it. She had attended an awards ceremony one evening and decided to call it a night around 9 PM. Of course, men can also benefit from the device, but she made the product with women in mind since they’re more often victims of assault.Īccording to Rajia, she never actually planned to launch a company the idea only came to her after a harrowing experience. After Rajia Abdelaziz experienced a close call with strangers one evening, she created a safety device to help women. However, you don’t always need a weapon to protect you from threats. When most people think about protecting themselves from danger, jewelry probably doesn’t come to mind.
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